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As iPhone fever sweeps the globe, Futurama tries its hand at poking fun at Apple and has a little dig at Twitter along the way. As one of the most desirable devices off all time, the iPhone is a little peculiar in that it is marketed largely via word of mouth. Continue reading
The use of Facebook and social media in general for internet marketing is now as vital as good SEO, but the recent discovery that Facebook is now cited in 81 per cent of divorce cases shows that social media is playing a massive role in everyday society in ways not seen before. Continue reading
Google’s stronghold has always been through giving the user what they want for effective and relevant search. Once that has been achieved, they can then make money through internet marketing. So what happens when a rising rival – Facebook – improves the search experience with an open graph search engine whilst at the same time becoming more popular than pornography on the internet? Some are speculating that this means it is time for SEO to target the social networking platform. Continue reading
President Obama is taking an innovative approach to the upcoming Fall Elections – he’s hoping to connect voters with their Congressional representatives via iPad and iPhone apps from the iTunes store. Continue reading
Synchronisation of social media giants Facebook and Twitter failed today; leading some to speculate sabbotage by Facebook of Twitter’s efforts. Whatever the reason, the move towards further integration indicates the growing importance of social media in internet marketing. Continue reading
Twimbow is an innovative new Twitter application and could well prove to be invaluable if you are one of those people for whom social media is the new email. Continue reading
Sepp Blatter’s decision to answer critics of FIFA – the world’s biggest video-replay detractors – with a Tweet, has angered a number of football fans. The US-Slovenia 2-2 draw could quite easily have seen an American victory, had it been for a bit of better refereeing. The result will gladden the English, but will no doubt frustrate the Americans. Continue reading
News that Twitter are offering marketers Promoted Tweets marks the real beginning of the monetisation of Twitter. Following Facebook in a rather less cloak-and-dagger marketing product, the new offering nevertheless marks a big shift in the way we’re going to do our Tweeting – another big twist in the soap opera that is social media. Continue reading
AOL have officially sold their struggling social network Bebo to hedge fund Criterion Captial Partners for what we can only imagine was a heavy loss. Continue reading
Further to our report on Foursquare and localised search marketing, we have yet another new feature that is vying for dominance in localised search results in a real-time context. Twitter Places will be released in 65 countries over the coming week and will give users a chance to view a dedicated twitter page for a chosen location. The implications for venues and businesses are huge, and it could mean that internet marketing professionals need to step up the game when it comes to brand protection. Continue reading