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According to Google, around 12 per cent of results in the US were affected, which if you listen to the Online Publishers Association, represents a $1 billion impact on revenues. Continue reading
As is the way of the internet, two of the biggest sites … Continue reading
Apparently the .CO era is coming; and guess what… it’s going to be bigger than dot com. The launch of the new domain extension promises to revolutionise the online marketing potential of companies, corporations and commerce through brand building. For many in the industry, it’s raising such questions as – whatever happened to TLDs (Top Level Domains) such as .tv, .biz, .info, .uk.com, .me.uk, .pro… ? Is it one domain extension too many? Continue reading
The Google vs Chinese Government fight is still raging on. In order to still provide a service to the Chinese community without censoring results, Google are trying yet another approach. Continue reading
If you use Bing or Yahoo on your iPhone, you’ll get one-time-only prompt to switch to that engine as your default. The ease with which you can switch brand allegiance is something that all companies are going to have to consider carefully in the future. retaining customers and gaining new ones is likely to get a lot tougher. Continue reading
YouTube reached an all-time-high viewership of over 14 billion views in May, reminding us all just how powerful the Google-owned brand is. In this post we look at how they monetise the site – and indeed how companies can use it to market their own products and services over the long term. Continue reading
Microsoft’s search engine Bing will provide a facility to search Facebook’s popular shared links. It will index information from fan pages, and popular shared links from non fan pages. It will only index links from users who have set their update privacy settings to share with ‘everyone’ and will only index the links, not the associated update text, the names of users or their photos. Continue reading
If throngs of unhappy social networkers decide to leave Facebook on Monday over the state of it’s privacy policy, it may have a severe affect on the internet marketing industry. With less people on the site, there will be less interest from advertisers and investors, and it will eventually stop being a viable marketing platform. But how will potential customers be targeted with online marketing if social networking sites cannot send data to advertisers? Continue reading
Bing has announced new improved search facilities. Continue reading
Google has managed to land itself in trouble again with the controversial … Continue reading