Category Archives: PPC

The New Adwords Near Exact & Near Phrase Match

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As promised, here is the first instalment of great advice to help … Continue reading

Making the Most of Your PPC Budget

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How to change Accelerated Delivery to Standard Delivery Ensuring your ads show … Continue reading

How To Avoid A depleted PPC Daily Budget

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If your ads stop running, your business stops making money. Fact. So, … Continue reading

Q2 PPC Ads Ban Just A Hoax

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April Fool! As if Google would turn off the money making machine … Continue reading

Ban on New PPC Ads for Q2?

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There are rumours abound that Google will not be accepting ANY new … Continue reading

Getting all Tech about Embedded Match in PPC

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A new feature in the wonderful world of PPC is Embedded Match, … Continue reading

Oil Spill Triggers Search Marketing Campaign By Legal F...

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The potential of search marketing has not gone unnoticed by oil giant BP or by a number of other parties interested in the recent Gulf of Mexico oil disaster. Popular search terms such as ‘oil spill’ and ‘oil disaster’ are likely to be fetching very large sums as BP, legal firms, clean up operations and wildlife charities all vie to exercise damage control, gain new clients, or secure charitable funding for their cause. Continue reading

$6 PPC Campaign Lands High Powered Job

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His direct message to them consisted of “Hey, [creative director's name] [sic] yourself is a lot of fun. Hiring me is fun, too”. Continue reading

PPC Back to Basics

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It may seem slightly strange to backtrack and go back over the … Continue reading

Change Is Afoot For SEO As Google Launches Click-To-Cal...

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Google has implemented a click-to-call feature for advertising in search listings on … Continue reading