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The use of Facebook and social media in general for internet marketing is now as vital as good SEO, but the recent discovery that Facebook is now cited in 81 per cent of divorce cases shows that social media is playing a massive role in everyday society in ways not seen before. Continue reading
Google’s stronghold has always been through giving the user what they want for effective and relevant search. Once that has been achieved, they can then make money through internet marketing. So what happens when a rising rival – Facebook – improves the search experience with an open graph search engine whilst at the same time becoming more popular than pornography on the internet? Some are speculating that this means it is time for SEO to target the social networking platform. Continue reading
If you use Bing or Yahoo on your iPhone, you’ll get one-time-only prompt to switch to that engine as your default. The ease with which you can switch brand allegiance is something that all companies are going to have to consider carefully in the future. retaining customers and gaining new ones is likely to get a lot tougher. Continue reading
YouTube reached an all-time-high viewership of over 14 billion views in May, reminding us all just how powerful the Google-owned brand is. In this post we look at how they monetise the site – and indeed how companies can use it to market their own products and services over the long term. Continue reading
President Obama is taking an innovative approach to the upcoming Fall Elections – he’s hoping to connect voters with their Congressional representatives via iPad and iPhone apps from the iTunes store. Continue reading
Synchronisation of social media giants Facebook and Twitter failed today; leading some to speculate sabbotage by Facebook of Twitter’s efforts. Whatever the reason, the move towards further integration indicates the growing importance of social media in internet marketing. Continue reading
Google have just launched a new vertical search facility in the US. Google Health Search allows users to easily find information about medications, their side effects and where they can be bought. Although the search tool will benefit users, it could also increase the proportion of the pharmaceutical industry online advertising budget that goes to Google. Continue reading
Price comparison engine TheFind has stolen Yahoo Shopping’s second place in the rankings war. While Google Product Search remains the leading engine, in terms of internet marketing, this change indicates the changing behaviour of consumers shopping on the web. Continue reading
Twimbow is an innovative new Twitter application and could well prove to be invaluable if you are one of those people for whom social media is the new email. Continue reading
A paid content system is close to being launched by Google, which will enable users to access news stories via a search query, even though it is behind a paywall. The system, which could be in place by the close of the year, will not only help the publishing industry stay afloat, it also has the potential to generate revenue through targeted internet marketing using Google’s ecommerce optimisation capabilities with Google Checkout. Continue reading