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A recent survey has revealed that only 10% of businesses would pay for the currently free internet marketing services of Foursquare, the location-based social media network that’s currently making waves on mobile handsets around the World. With most businesses utilising the networking potential of Facebook, Twitter and Google Places, is Foursquare one option too many when faced with a restricted internet marketing budget? Continue reading
Google have finally launched Caffeine globally, dubbing it a ‘whole new web indexing system’ and have denied that it is a change to ranking algorithms. At fifty per cent faster than the previous index and with increased capability to crawl a more diverse range of content than ever before, Caffeine could be just what organic search engine optimisation has been waiting for. Continue reading
Today Yahoo and Facebook are to join forces to offer a new social media experience for internet users. Yahoo Pulse is an updated version of Yahoo Profiles that will enable users to share information by linking accounts and posting to linked social media sites simultaneously. Continue reading
It is time for advertisers to get clever, and after a conference last week it transpires that peer to peer advertising is the way forward for internet marketing companies. Through sites such as Facebook and Flickr businesses can offer rewards to those who recommend a product or service by sharing pictures or comments or video footage relating specifically to the brand. This could revolutionise advertising as people claim loyalty points in a new form of not so subversive advertising. Continue reading
If throngs of unhappy social networkers decide to leave Facebook on Monday over the state of it’s privacy policy, it may have a severe affect on the internet marketing industry. With less people on the site, there will be less interest from advertisers and investors, and it will eventually stop being a viable marketing platform. But how will potential customers be targeted with online marketing if social networking sites cannot send data to advertisers? Continue reading
The launch of pay-for news sites in the UK is set to change the way search engine optimisation is used to generate revenue through online marketing campaigns. Being able to target a specific audience could see online advertising rates soar as effective campaigns are implemented that give a better return on investment. The success of optimised marketing strategies could determine the success of newspaper companies charging readers to access news online, and actually see newspaper companies return to making a profit. Continue reading
As the launch of Google TV draws ever closer, SEO companies need … Continue reading
The new look Google has now appeared on the desktops of computer … Continue reading
As much as Google update their algorithm – a change per day … Continue reading
Google have improved Webmaster Tools to help website owners track page visibility … Continue reading