Category Archives: Analytics

Turn Goals into Gold - The 3 Most Important Tracking Me...

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What are the three most important ways of tracking activity on your website? This blog tells you and will help ensure that you continue to hit your website targets. Continue reading

Don't Waste Money Online – Use The Simple Spreadsheet

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How to make sure that you don’t waste money online and make sure that you are making the best business decisions… best of all it won’t take you long! Continue reading

How to Hit Your Website Targets - Complete the Avinash ...

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Learn how to make more money from your site by ensuring that your web team are working on the right things that will really boost sales and help you hit huge targets – every time! Continue reading

13 Essential Questions to Kickstart your Marketing Camp...

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Tom Bowden head of CRO for HP Group gives away industry secrets in this must read article outlining the 13 essential business questions to ask to kickstart your marketing campaign! Continue reading

Top 40 websites (and apps) that turned a business trip ...

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Follow HP Group Head of CRO Tom Bowden @tombowdencro Follow HP Group Head of … Continue reading

Loving The New And Improved Google Analytics

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The new look Google Analytics has come to HP Group – one … Continue reading

New Analytics Tool For Social Media

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IBM has launched analytics for social media which reads and contextualises slang, jargon and even emoticons to glean customer sentiment about products and brands. Continue reading

Google Analytics Apps Gallery Launches

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Google Analytics launches Apps Gallery. Continue reading

Google Analytics To Let Users Opt Out Of Tracking

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Google Analytics will soon allow users to opt-out of tracking. Continue reading

Omniture And Facebook Expand Analytics For Advertisers

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Analytics giant Omniture is set to work closely with Facebook in a partnership that will allow marketers to better capitalise on advertisement opportunities via the social network. Continue reading